Dario Rubiano

Hamptons Hamptons Buyer/Seller Persona Psychometrics

Here is a brief chart describing the specific features of the “Sophisticated Investor-Explorer Hamptons Buyer/Seller Persona.” Hope this results usefull for you as it resulted relevant and helpfull on the development of my content strategy development. Trait Description Age Range 45–68 Career Profile Successful professionals or retired executives; lawyers, finance leaders, creative entrepreneurs, or C-suite. […]

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Paddling by the Hamptons Plan

(Sharing my notebook writings for the creation of a content strategy) Brand to work: Darius Narizzano Objective: Solidify Darius as THE local guy, not just a realtor. It’s about the lifestyle. This first phase is all about connection, not sales. Build the brand!! Pillar 1: “The Experience”(Focus: The feeling of being on the water. Use

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Hamptons Newcomers Study

(An Approach to Their Demographic & Psychographic Profile) By “newcomer” I mean someone relatively new to owning or spending serious time in the Hamptons, or moving from elsewhere (e.g. NYC, another high-income area) with intention of being part of that market (second-home, seasonal resident, or relocating), not the long-time local or worker. Key Demographic Traits

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What makes a video go viral?

The answer to this question seems simple. You could google it, or ask ChatGPT, and you’d get something like “use trending sounds,” “add captions,” or “post consistently.”But that’s not even close to the full picture. See, the details that make a video truly viral aren’t written in any marketing blog. They’re learned through experience—through years

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Beyond the Summer: A Content Strategy for Hamptons Restaurants in the Quiet Seasons

Section 1: The Hamptons Off-Season: Redefining the Narrative The conclusion of the summer season in the Hamptons traditionally signals a shift in commercial energy, often perceived as a downturn. However, a strategic recalibration of marketing efforts can reframe this “off-season” not as a period of dormancy, but as an exclusive, premium experience. The fall and

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Content Strategies for the Hamptons’ $1-4 Million Real Estate Market

Section 1: The Hamptons $1-4 Million Buyer: Decoding the Target Audience To effectively assess the efficiency of any content strategy, a granular understanding of the target audience is paramount. In the Hamptons real estate market, the buyer for a property in the $1 million to $4 million range represents a distinct and highly competitive segment.

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