(Sharing my notebook writings for the creation of a content strategy)
Brand to work: Darius Narizzano
Objective: Solidify Darius as THE local guy, not just a realtor. It’s about the lifestyle. This first phase is all about connection, not sales.
Build the brand!!
Pillar 1: “The Experience”
(Focus: The feeling of being on the water. Use the drone heavily here for epic, cinematic shots.)
- Golden Hour: Get that sunrise/sunset slow-mo footage. Pure vibe.
- POV Shot: GoPro on the board. Make the viewer feel like they’re there.
- “Sound On” Clip: No music. Just water, paddle, nature. Authentic.
- Board Time-lapse: Lock the camera on the board, show the clouds/water moving.
- Coffee on the Water: Classic shot. Him, a thermos, morning mist.
- Drone Reveal: Start tight on him, pull back to show the massive, beautiful bay.
- Water Reel: Montage of just water textures, light, reflections. Artsy.
- Shadow Shot: Drone from directly above, showing his shadow on the sandbar.
- Post-Paddle Talk: Quick, raw video of him on the beach after. “How it felt.”
- Fitness Angle: Faster edit, show the workout side of paddling.
- Foggy Morning: Moody, atmospheric shots. Paddling through the fog.
- Wildlife: Get some good shots of the local birds (from a distance).
- Seasons Edit: A Reel comparing a summer paddle vs. a fall one.
- Rainy Day Paddle: Show the beauty even when the weather isn’t “perfect.”
- Night Paddle: Long exposure shot. Could be epic if we can pull it off. (Bring waterproof flashlights and security equipment)
Pillar 2: The Explorer
(Focus: Showcasing specific Hamptons spots. Must tag every location.)
- Secret Spot Series: Weekly feature on a hidden gem launch point or cove.
- Shinnecock Bay Tour: Focus on his home turf near Hampton Bays.
- Paddle to a Landmark: A journey to the lighthouse or a cool bridge.
- Restaurant Arrival: Paddle up to a waterfront spot like Cowfish. Fun Reel idea.
- Neighborhood by Water: “Southampton’s shoreline from the board.”
- Bay vs. Ocean: Compare the two paddling experiences.
- Interactive Map Post: Ask followers where to go next. Boosts engagement.
- Then & Now: Recreate an old postcard photo of the shoreline.
- Ultimate Picnic Spot: Paddle to a deserted beach for a picnic.
- Architecture Tour: Focus on the amazing waterfront homes. Subtle real estate link.
- Island Hop: A mini-adventure out to one of the small islands.
- Under the Bridge: Get that unique perspective shot paddling under a bridge.
- Top 3 Sunsets: A Reel/carousel of his go-to sunset paddle spots.
Pillar 3: The Guide
(Focus: Provide real value. Position him as a trusted local expert.)
- Beginner Tips Reel: “3 Things to Know Before You Go.”
- “What’s in my Bag?”: Quick gear show-and-tell.
- Safety Check: Short video on checking tides/wind. Super important.
- How to Launch: Simple tutorial for newbies.
- Perfect Paddle Stroke: A quick form check.
- “Ask Me Anything” Story: Use the IG question sticker for a Q&A.
- Parking Tips: Genuinely useful info. Where to park near the best spots.
Pillar 4: The Connection
(Focus: The subtle bridge to real estate and the “why” behind it all.)
- “The Ultimate Backyard”: Shot of him with waterfront homes behind. Caption is key here.
- A Different Kind of Tour: Frame a paddle as “touring the neighborhood.”
- Community Spotlight: Paddle with a local business owner friend. Tag them.
- Why I Love It Here: Piece-to-camera on the water. Heartfelt.
- Market Update from the Water: Very casual, once in a while. Insightful, not salesy.
- Water Access is Key: A post highlighting a home with a dock or beach access.
- Transitional Reel: Shot FROM the water, transitions to a shot OF the water from a home’s deck.
Pillar 5: The People & The Community
(This is the secret sauce. Adds the human element. Makes him relatable.)
- A. With His Wife (The Partnership)
- Date Night Reel: Sunset paddle. Romantic vibe.
- Tandem Paddle: Show them working together (or comically failing) on a two-person board.
- His/Hers Q&A: Fun questions, authentic banter on the water.
- The “Director”: A BTS shot of her helping film. Shows it’s a team effort.
- Race to the Buoy: Quick, playful competition.
- B. With His Family (The Fun)
- Family Flotilla: Drone shot of the whole family out on their boards.
- GoPro on the boys: Get their perspective. Low to the water, full of wonder.
- Sandbar Picnic Adventure: Frame it as a family quest for the perfect lunch spot.
- Giant Paddleboard Day: Get one of those huge boards and have the whole family pile on. Guaranteed laughs.
- C. “Paddling With…” Series (The Community Connection)
- The Concept: A collab series with local personalities. Expands reach for everyone.
- Ideas for Guests:
- A local chef (shore-side cooking).
- A local artist (paints the scene).
- A local musician (acoustic song on the water).
- A local business owner (talks community).
- A local wellness expert (paddleboard yoga).
- The Rollout: Tease the mystery guest on IG Stories before each episode drops. Build hype.
